New Deduplication Functionality

TI CTMS currently provides the ability to identify when creating a record that is a potential duplicate, for example when creating a contact record. Even with in-application notifications to the user a user still can create a duplicate record.​

With this improvement, the goal is to provide the ability to analyse the data already captured within the CTMS and reconcile records that are considered duplicates based on your organisation's criteria. ​

Utilizing such functionality will help to ensure the data utilized is always the most up-to-date and accurate data.